Junk food TV ads have a great influence on children’s minds... this influence becomes all the more powerful when a hot celebrity is promoting a product.
The recent development in the issue of Junk food Ads is that using celebrities in children’s TV advertising, particularly those pertaining to Junk food aimed at kids under 10, will be seriously curtailed from now onwards.
So this means that there will be no Britney Spears promoting Pepsi and no Beckham as well. Let’s see how long a provision like this can survive.
But do you think a ban like this at this point of time is going do some good? I don’t think so, because these ads have already made so much of an impact upon kids that it’s really hard to reverse it. And as far as the options are concerned I think third one is the best for in the first one everybody will have a different opinion regarding a kids program and second one is precisely impossible.Ofcom has set out three alternative sets of restrictions which will go out for consultation across the food, TV and advertising industries.
The first would ban junk food advertising and sponsorship from all TV shows specifically made for children, or those of “particular appeal” to children aged nine and under such as The Simpsons, popular soaps and reality TV shows.
The second would ban all food and drink commercials and sponsorship - not just those for junk food - from that same set of shows.
The third would limit the volume of food and drink adverts broadcast-during the times of day when children are most likely to be watching - from 6am to 9am and 3pm to 8pm on weekdays, and from 6am to 8pm at weekends.
All three sets of proposals would cut the amount of junk food commercials seen by four to 15-yearolds by around 50 per cent, according to Ofcom.
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