A recent Ad campaign worth $35,000, targets those irresponsible people who caused the deaths of babies by shaking them while they were crying. The unintentional act to complete brain damage of a child is addressed in this campaign.
The Ad will be aired regularly upto one year on radio station FM 96. As per Diane Cresswell, director of communications for the Children’s Aid Society of London and Middlesex:
It’s really something we have to continue to monitor and continue to get the word out on. We’re hoping to reach young people whether they’re in a babysitting role, a parenting role or a future parenting role.
